"What makes 'us' different? 'We' make us different. Our team, technology and industry perspective is the unique blend that differentiates Rockett Interactive. Our focus is less on what happened... and more on why it happened, what caused it to happen and how we can replicate the success. "
Rockett Interactive’s President & Chief Operating Officer has a depth of digital experience and range as impressive as Mark’s.
For 15 years Mike’s been with the biggest and best digital shops in the country, including industry leader GSI Commerce. At GSI, Mike pioneered the agency’s first-ever Interactive Marketing Division, called GSI Interactive (now TrueAction), and was part of launching some of the first fully integrated online campaigns and web initiatives for national retail brands like Dick’s Sporting Goods, NFL, Bath and Body Works, and Radio Shack.
His experience also includes consulting, working with traditional agencies and companies to quickly recruit, train and integrate their in-house digital marketing teams.
As an integral part of this work, Mike delivered in-depth tutorial sessions on the importance of usability, analytics, and digital integration. As part of the hands-on dimension of his work, he led online strategy and campaigns for clients like Parkay, MeadWestvaco, Cheeseburger-in-Paradise restaurants, and dozens of others.
Mike drives RI’s high-level strategic thinking and tactical delivery. He also drives the day-to-day product and client interface, working with the agency’s teams to bring the right dynamic solutions to clients.
When he’s not immersed in the digital space, Mike’s almost certainly with his family, riding motorcycles, paddle surfing or playing on the beach with his wife Christy and their three children.